Prathamesh Muzumdar

In marketing research the project management takes place in four steps, here is my take on those four steps. Note: This article is written in expository style of writing and not in a associated press (AP) narrative style. Project initiation A Research proposal is the first step of the project and often used as a sales pitch document. It is similar to a project charter, a document which outlines project objectives. In the proposal, each phase of research has deliverables and a proposed timeline. It also indicates the number of resources allocated to each phase. The complex client needs are dispensed into multiple objectives, and the purpose behind this is to make the process simpler and keep it aligned to core requirements. For example, a client may need to know about consumer perception on a credit card; this requirement can be broken down into objectives. Few examples would be rating features like APR, cash back, credit line, etc. This process helps the research team to keep th...

Publishers today have to think beyond the ordinary to keep up with their competition. With millions of apps, there is uncertainty about their app success. So, why does this uncertainty lingers among app publishers? The answer is simple, after spending thousands on user acquisition in free to play (F2P) market; only 1 percent users prefer to spend their money.  Most publishers depend upon in-app purchases and in-app advertising to monetize their application. The remedy to stabilize monetization depends upon user engagement, which eventually leads to higher impressions. In the last few years, it has become necessary for publishers to retain their users to capitalize on ad monetization and increase their eCPM. As user retention is a linchpin to eCPM, it becomes necessary for the publisher to understand player lifecycle. What happens after the acquisition? The answer to this question can help solve many problems. One should look for ways in which he can not only retain and engage ...